It was discouraging and a bit defeating. It also caused undue stress toward the end of the project when there was a deadline looming and I had to make up for lost time. I did not keep track of how much time I spent working on my ebook. I wish I had. Because I like to know which of my income streams are generating the most money based on an hourly rate.
Otherwise, put in ear plugs or ear buds. If you need to clean up around your writing spot first, do that too. Dropbox is a free cloud storage solution. The ability to see things from the perspective of your reader is key. Sometimes we know a topic so well we forget that others may be seeing it for the first time. Do some serious thinking about who your target market is.
Picture them in your brain. Pretend you are them and think about what would most connect with you. Pull out a calendar. In other words, what day will you launch your ebook? The reason I chose that date was because July is when things start ramping up for back-to-school sales and events.
Lots of people i. The next logical time of year when people are thinking about time management is the new year. That would have been fine, but I launched in late October instead. Doing so had several advantages:. Give yourself enough time to get the ebook written, prepared for launch and launched, but challenge yourself to get the thing done in a timely manner as well. Sign up here to get more info and to be notified when it opens again.
Once your ebook is written, do the jig. Then, obviously, edit it. Read and reread it. Ebooks are often read on computer screens or other digital devices, many of which are not ideal for reading. So, if you can get your information across in a more concise way, do it. If a reader has a question about your ebook, they will have to go out of their way to contact you for clarification unlike the ability to easily post a comment in response to a blog post, for example. Ask people close to you — you know, the ones who will tell you the truth and love you no matter what — if they will read your material and give feedback.
More explanation on that to come. Then, take your loved one out for lunch as a thank you. You still want to make your ship date, remember? The ideal title is one that encapsulates the main idea of your ebook in just a few words. In any case, a potential reader should have a good idea of what your ebook is about simply by reading the title. Other than choosing a title that actually fits the content of your ebook, if possible, choose a title with an available domain name.
This is likely to make choosing a title a bit tricky, so take some time in doing so. The following tips are for PDF formatting. This will make it easier for you to set it up and for your readers to print if they do. However, if you go with landscape, I suggest you break up your text into at least two or three columns across the page to make reading easier. I think a 1-inch margin all the way around is a safe bet.
Not only does this make reading easier, it also eliminates the problem some printers have which is to cut off a larger portion at the bottom portrait or on one side landscape when smaller margins are specified. Whitespace refers to the parts of the page which are empty and not filled with text or other content. Large margins create whitespace, as does a wider-than-normal line height like 1.
You want reading to be effortless and whitespace is a key factor in making that happen. Clean, simple and uniform formatting is best. Only format enough to make your ebook more easily readable.
Low-quality images can diminish the perceived value of an ebook. Unless you are exceptionally talented, I highly recommend you get a professionally designed cover. If you get someone to design it for you, ask if they can also make matching banners and graphics. Please do your homework and be sure to read up on anyone you might work with, but an ebook cover might be a great and cheap way to test one of these services out.
One your ebook is saved in its final form, go through it and check all links to make sure they work. Also, check it out on digital devices to make sure it renders properly. In fact, for some, it might actually be a better move in the long-run. You might consider it if you:. The first thing I did was hunt for other ebooks similar to mine and took note of pricing. I looked at things like quality, page count, content etc. I also visited blogs, not necessarily in my niche , but other blogs that my target readers might visit.
I noted what types of ebooks or products were available and about how much they were selling for. This gave me a good idea of what my target audience is used to paying for online products, ebooks or otherwise. Next, I started asking around. One of the places I asked was in a forum for experienced online entrepreneurs. I provided a link so they could download the ebook for free and then asked them what they thought I should charge. To many consumers, a higher price often indicates higher value and buyers are willing to pay for something of high value.
If you have a blog, hopefully you have a good idea of what kinds of prices your readers are used to paying for things like your ebook. Are they high-end shoppers or bargain hunters? What can you reasonably expect they will respond to? First, ask yourself who your affiliates will be or you hope will be.
Next, ask yourself what they would be comfortable promoting. You must consider your product as well. There is something to say about the perceived value of a product. The same goes here. Remember that you will have expenses associated with your ebook so make sure you price it high enough to cover those expenses and hopefully make a bit of a profit as well.
Your goal is to leave enough wiggle room around this price to be flexible with sales too. Another great benefit of having a sale is that it provides a great excuse for promotion. In other words, having a sale gives you the opportunity to alert your readers and affiliates, get a little buzz going about your ebook again and help people to remember that it exists.
However, I recommend you keep your sales to a minimum. Too many sales can lower the perceived value of your ebook as well. I highly recommend you use a service which automates the process as much as possible.
As I mentioned, in this tutorial, we are mainly covering the steps to selling a PDF copy of your ebook. If you use WordPress, there are a lot of plugins you can use to do this. Easy Digital Downloads is a popular example.
Also, plugins are notoriously glitchy and must be updated continuously. At the very least, you will want a dedicated page or post on your existing blog or website which will serve as the main sales page landing page for your ebook. However, you might also want a dedicated website for your ebook. Hopefully you were able to register the domain name which matches the title of your ebook as mentioned above.
If you want a unique site for your ebook, setting up a new site is easy. I explain how to do that here. This is not an exhaustive list. Indeed, writing an effective sales page has become an art, and for those who do it well, a nice way to earn a hefty income! I highly recommend running an affiliate program. Selling is the hardest part in the process, so if you can enlist the help of others to promote your ebook, all the better.
An affiliate is someone who likes your ebook or product and wants to tell others about it. They sign up as an affiliate and after doing so, receive a unique affiliate link which they use when mentioning promoting your ebook.
If someone clicks through that link and purchases the ebook, the affiliate receives whatever commission you have set. Make it easily accessible on your site. Link to it within your ebook at least once or twice. Link to it at the bottom of your product sales page as well. Why should someone sign up to be an affiliate for you? Opinions vary on this point and it also depends on the product. Personally, I think digital products, such as ebooks, should have a higher commission since they are much easier to produce and distribute.
Physical products are likely to have a lower commission rate. Provide clear instructions explaining how to sign up, how to use their affiliate code and how they can put it on their site.
Provide graphics your affiliates can use to promote your ebook. You can either make these graphics yourself or have someone do it for you. Whether you make them yourself or hire someone else to do them for you, I do recommend you stick to standard ad sizes.
By this point, hopefully you have settled on how much your affiliates will receive in commission. There are numerous services you can use to run an affiliate program. There are expensive options and simple ones. The service you choose will depend on your needs. For most, a simple solution to start is sufficient. They make it easy to run your affiliate program right within the service. There may be times when you want to contact your affiliates. Note that if anyone happens to unsubscribe, you have to manually delete them from E-junkie.
Paying your affiliates is easy and takes only a few minutes each a month if you use the Mass Payment feature in PayPal. There is no shortage of marketing tips available online. The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement.
Advertising only equals one piece of the pie in the strategy. Consider giving a way a free copy of your ebook to a handful of people. The key here is to be selective and strategic. The people I would recommend you give it to are people who have some influence in your niche, have a good, solid following although not necessarily a large following or would make a good affiliate. The best people are the ones with whom you already have an established relationship. Let them contact you if they are interested.
We all know and understand the importance of word-of-mouth and the power of personal recommendations, so having testimonials about your ebook can be very helpful. Great testimonials are those that pack a quantitative punch. And oftentimes, podcasters are looking for relevant and interesting people to interview.
Take part in discussions in forums, comments on blogs and social media. Create a steady stream of promotional content that gets pushed out to all your social media channels.
Leaving the link to your ebook sales page in your email signature is helpful too. Look at the calendar and figure out when you could have a few sales on your ebook.
Sales generally create some buzz. Keep a running list of ways you might be able to get the word out about your ebook. Take advantage of calendar events, seasons and other similar ebbs and flows. Watch what others do and see how you can adapt their strategies and tactics. Did you find this post helpful? Keep up the great work. This is awesome, but what website did you use to publish your ebook?
Thanks for the great article. I think I found it here. Thank you for sharing! Thank you very amy for sharing this. Writing an ebook is always tough but once you had finished writing it then it can be a source of passive income. After reading this post am inspired a bit for writing my first ebook. Hope it will also turn into a great source of income for me. I was thinking of writing an ebook for another site I have in mind and was looking for a few pointers and your site popped up, so here I am.
I scanned your posts and found some great value in them. I will definitely be back to move through the stages as I begin writing my first ebook. The first time I wrote an eBook, it was challenging.
Of course, new experiences are. I have written so many, that I can almost write an eBook in my sleep. The real challenge is getting it to the people who you want to read it. Hi Amy I stumbled on this part of your website from a twitter link to a post on customising a WordPress theme. Great to hear you got the success the work deserved for your eBook-making a quality eBook is not a trivial process. This is a fantastic website Amy-Lynn. I am just starting my Blog and really like all your help.
This is exactly what I have been looking for. Great article Amy, I must say your site is pure gold for bloggers. This article answered all my queries related to Ebook from A to Z. This whole series of posts was very helpful.
Thank you so much for this post, your blog is great. I actually just wrote my first ebook about 6 months ago. It was an incredible learning experience and I actually made a decent profit, which was awesome! Dear Amy , Hope All is well.. Anyways, I am enjoying reading it , Good Luck!!!!! Thanks for this info. I have been working on an online program and feel that an ebook would help support it. You have just confirmed this for me. I got here looking for information, for my father, 88, on how to publish an ebook and saw all the stuff you have on blogging, particularly on gaining traffic.
AwareNewJersey is intended to be a directory of unique, small, local independent businesses in New Jersey in a handful of niche markets: You know, when I filled in the form, I assumed that my website url would appear in the comment.
Amy, thank you for your information. I have finally stumbled upon a website that I believe is truly honest about writing ebooks and blogging. I am in the process of writing an ebook. I was not sure about its publication, but since I came across your site by accident, I believe I will go forth with the ebook. I have read so much about ebooks and blogging and finally I found your website that I believe will be able to help me with my endeavors. Thank you so much. Thank you so much for your helpful guidance about ebooks!
I may just give it a try! Research comes in numerous forms including web pages, journal articles, books, encyclopedias, interviews, and blog posts, among others. Take time to look for professional resources who offer valid research and insight into your topic. Try to use a minimum of five sources to vary your information; never rely on only sources. Look for empirical research. Whenever possible, look for peer-reviewed empirical research.
These are articles or books written by experts in your field of interest, whose work has been read and vouched for by other experts in the same field. These can be found in scientific journals or via an online search.
Take a trip to your local library or university library. Although it may seem old fashioned, libraries are chock full of helpful research materials from books to newspapers and magazines to journals. Typically, websites that end with. That is because these websites belong to schools, the government, or organizations dealing with your topic.
Try changing your search query often to find different search results for your topic. There are special search engines and academic databases available that search through thousands of peer-reviewed or scientifically published journals, magazines, and books.
Look for databases that cover your subject only. For example, PsycINFO is an academic database that holds nothing but works done by authors in the field of psychology and sociology. This will help you to get more tailored results than a very general search would. Take advantage of this ability to ask for specific information by using as many of the query boxes as you can.
Visit your school library and ask the librarian for a full list of the academic databases they subscribe to, as well as the passwords for each. Get creative with your research. This should contain many more books and journals that are about your topic as well. This step is very important: Make marks on anything that you think might be remotely important or that could be put to use in your paper. As you mark off important pieces in the research, add your own commentary and notes explaining to yourself where you might use it in your paper.
Writing down your ideas as you have them will make writing your paper much easier and give you something to refer back to. Annotating your research can take quite a bit of time, but needs to be taken one step further in order to add a bit more clarity for the outlining process. Organize your notes by collecting all of your highlighted phrases and ideas into categories based on topic.
For example, if you are writing a paper analyzing a famous work of literature, you could organize your research into a list of notes on the characters, a list of references to certain points in the plot, a list of symbols the author presents, et cetera. Try writing each quote or item that you marked onto an individual note card. That way, you can rearrange and lay out your cards however you would like.
Color code your notes to make it easier. Write down a list of all the notes you are using from each individual resource, and then highlight each category of information in a different color. For example, write everything from a particular book or journal on a single sheet of paper in order to consolidate the notes, and then everything that is related to characters highlight in green, everything related to the plot mark in orange, et cetera.
As you go through your notes, mark down the author, page number, title, and publishing information for each resource. This will come in handy when you craft your bibliography or works cited page later in the game. Identify the goal of the paper. Generally, speaking, there are two types of research paper: Each requires a slightly different focus and writing style which should be identified prior to starting a rough draft.
An argumentative research paper takes a position on a contentious issue and argues for one point of view. The issue should be debatable with a logical counter argument. An analytic research paper offers a fresh look at an important issue. The subject may not be controversial, but you must attempt to persuade your audience that your ideas have merit.
This is not simply a regurgitation of ideas from your research, but an offering of your own unique ideas based on what you have learned through research. Who would be reading this paper, should it be published? Although you want to write for your professor or other superior, it is important that the tone and focus of your paper reflect the audience who will be reading it. The thesis statement is a sentence statement at the beginning of your paper that states the main goal or argument of your paper.
Although you can alter the wording of your thesis statement for the final draft later, coming up with the main goal of your essay must be done in the beginning. All of your body paragraphs and information will revolve around your thesis, so make sure that you are clear on what your thesis is.
What is the primary question or hypothesis that you are going to go about proving in your paper? Your thesis should express the main idea of your paper without listing all of your reasons or outline your entire paper. Determine your main points. The body of your essay will revolve around the ideas that you judge to be most important. Go through your research and annotations to determine what points are the most pivotal in your argument or presentation of information.
What ideas can you write whole paragraphs about? Which ideas to you have plenty of firm facts and research to back with evidence? Write your main points down on paper, and then organize the related research under each. When you outline your main ideas, putting them in a specific order is important.
Place your strongest points at the beginning and end of your essay, with more mediocre points placed in the middle or near the end of your essay. Main ideas can be spread out over as many paragraphs as you deem necessary. Depending on your paper rubric, class guidelines, or formatting guidelines, you may have to organize your paper in a specific way. For example, when writing in APA format you must organize your paper by headings including the introduction, methods, results, and discussion.
These guidelines will alter the way you craft your outline and final paper. With the aforementioned tips taken into consideration, organize your entire outline. Justify main points to the left, and indent subsections and notes from your research below each. The outline should be an overview of your entire paper in bullet points. Write your body paragraphs. Although it may seem counter-intuitive, writing your introduction first may be more difficult to accomplish than starting with the meat of your paper.
Starting by writing the main points focusing on supporting your thesis allows you to slightly change and manipulate your ideas and commentary. Support every statement you make with evidence. Supply ample explanations for your research. The opposite of stating opinions without facts is stating facts with no commentary. Although you certainly want to present plenty of evidence, make sure that your paper is uniquely your own by adding commentary in whenever possible.
Avoid using many long, direct quotes. Although your paper is based on research, the point is for you to present your own ideas. Unless the quote you intend on using is absolutely necessary, try paraphrasing and analyzing it in your own words instead. Use clear segues into adjacent points in your paper.
Your essay should flow well, rather than stopping and starting in a blunt fashion. Make sure that each of your body paragraphs flows nicely into the one after it. Now that you have carefully worked through your evidence, write a conclusion that briefly summarizes your findings for the reader and provides a sense of closure.
Start by briefly restating the thesis statement, then remind the reader of the points you covered over the course of the paper. Slowly zoom out of the topic as you write, ending on a broad note by emphasizing the larger implication of your findings. First of all, the conclusion is easier to write when the evidence is still fresh in your mind.
The introduction is, in many respects, the conclusion written in reverse: Avoid repeating exact phrases that you already used in the conclusion. All research essays must be documented in certain ways in order to avoid plagiarism.
Depending on the topic of your research and your field of study, you will have to use different styles of formatting.
MLA, APA, and Chicago are the three most common citation formats and determine the way in-text citations or footnotes should be used, as well as the order of information in your paper. This format requires in-text citations. APA format is used by researchers in the social sciences field, and requires in-text citations as well.
Chicago formatting is used mainly for historical research papers and uses footnotes at the bottom of each page rather than in-text citations and works cited or references page. Edit your rough draft. Although it is tempting to simply read over your essay and use the spell-check tool, editing your paper should be a bit more in-depth.
Have them edit for basic grammatical and spelling errors as well as the persuasiveness of your essay and the flow and form of your paper. If you edit your own paper, wait at least three days before returning to it.
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