Get our best ideas in your inbox for Free! Please enter your details below. Sales Tips and Tricks. Online shopping continues to gain popularity. Every day more and more people make the leap to buy online. Many businesses wish to capitalize on the momentum in the online retail sector.
Thanks to new technology that measures the way consumers behave when they are engaging in commerce activities, retailers are now beginning to understand the various ways that people shop. These consumer insights can provide targeted incentives to those customers, in an attempt to gain their business. There are many different online shopper personality types, or behavioral characteristics of shoppers.
Each has certain traits and skillful marketing professionals stress the importance of learning each type in order to design a shopping services that are attractive to members of each type or customer segment. Because of the large number of online retailers, online shoppers need to be wooed with an online shopping experience that is tailored to their specific online shopping personality type, so they do not look elsewhere for their purchases. The following is a list of some of the most common Online Shopping Personality Types, based on consumer research of online shoppers, in no particular order: Recreational shoppers are all over the place.
They flit from one website to another very quickly, and only stop when a truly significant deal catches their eye. You have to really come up with something eye-catching if you hope to catch these customers. Deal hunters are in search of the holy grail of deals. They purchase items used or refurbished if it will get them a better deal. Deal hunters are also often on the lookout for free shipping deals.
Many deal hunters refuse to make purchases at online stores that do not offer free shipping if they can find a competing online store that offers the same product with free shipping. One way to keep them shopping is to ensure that the shopping cart on your website remains active for a long time, so that if they are in another window and forget that they are in the middle of a transaction, they can simply return and finish it. If the shopping cart at your online retail store times out and the items are no longer there, the customer is less likely to re-add the items to the cart and purchase them.
Researchers love to learn everything they can about a product before purchasing it online. They may watch a product for a while on various websites, to see what the average price is, so that they can know for sure when they are presented with a price whether or not it is a good deal.
Researchers also enjoy reading reviews from other customers, and regularly rely on ratings and reviews when deciding what to purchase online.
Impatient shoppers will not stick around if your checkout process is lengthy and complicated. This is the new way of digital revolution and businesses worldwide have realized their worth. When customers have sufficient information, they will need to compare with the choices of products or services.
According to the above figure, in the search stage, they might look for the product reviews or customer comments.
They will find out which brand or company offers them the best fit to their expectation. During this stage, well-organized web site structure and attractive design are important things to persuade consumers to be interested in buying product or service. The most useful characteristic of internet is that it supports the pre-purchase stage as it helps customers compare different options.
During the purchasing stage, product assortment, sale services and information quality seem to be the most important point to help consumers decide what product they should select, or what seller they should buy from. Post-purchase behavior will become more important after their online purchase. Consumers sometimes have a difficulty or concern about the product, or they might want to change or return the product that they have bought.
Thus, return and exchange services become more important at this stage.
With the evolution of online communication through internet, customers now see online advertisements of various brands. It is fast catching up with the buying behavior of consumers and is a major source of publicity for niche segments and also for established brands.
Key Factors Influencing Online Consumer Behaviour – Backed By Research Posted on September 21, by Pawel Grabowski in Conversion Rate, Merchandising / Design with 3 Comments You can build what you think is the best store in the world.
Consumer behavior is the massive push behind omnichannel strategy needs for brands. But this is still a relatively new concept — and not everyone is good at it at their first go around. chapter 7 online consumer behavior diploma in international business (bus).
Consumer Behavior Situational Influences and Online Shopping a. Why consumers shop online. i. Convenience: What could be easier than shopping from your own home (or on the go with a smartphone) anytime you want? Check out our new infographic titled, "Online Consumer Shopping Habits and Behavior" to know more about buying habits of online consumers and latest online.