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GlaxoSmithKline's expenditure on research and development from to , by sector in million British pounds Exclusive Premium Statistic. This statistic shows the expenditure of the pharmaceutical company GlaxoSmithKline on research and development, from to In , the company spent around 2. GlaxoSmithKline plc is a global pharmaceutical and biotech company, headquartered in London. Datalabels Default None Custom. Share on Social Media.

Download started Please be patient - this may take a moment. Description Source More information. Show sources information Show publisher information Release date March Region Worldwide Survey time period to Open this statistic in More information Region Worldwide Survey time period to Open this statistic in Revenue of top 20 respiratory brands in the U. Distribution of global respiratory therapy market by condition GlaxoSmithKline's revenue by therapeutic area Basic Account Get to know the platform.

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The most important statistics. Need help with using Statista for your research? Tutorials and first steps. Statistics GlaxoSmithKline's operating profit by division GlaxoSmithKline's revenue by region GlaxoSmithKline's revenue by division GlaxoSmithKline's number of employees by region View on current evaluations for vaccine safety and recommendation - U.

Total vaccine related funding by the National Institutes for Health Confidence in vaccinations in Spain in , by prompt given. One source of excitement at present is the expanded portfolio of OTC brands GSK acquired from Swiss drug maker Novartis in an asset swap deal last year. This has been accompanied by a new effort to put the GSK corporate brand at the centre of consumer marketing, as it tries to build momentum and trust in its products.

With the growth of its consumer division comes an increased presence on shelves in stores and pharmacies. Although other companies might place shopper marketing within the sales team, GSK has brought it into the broader marketing division. An inherent part of the GSK brand is its responsibility to the public when marketing health products and medication. For others, like smoking cessation product Nicotinell, people want basic information that will help them have a conversation with a pharmacist or a GP, so the content is different.

With Adidas announcing that Kasper Rorsted, currently chief executive at German cleaning products maker Henkel, is set to join as CEO from October, the new boss will have plenty of challenges as he bids to restore the brand to its past glories. Yet its biggest challenge is not a marketing one but an industry one — how to overcome declining consumption amid growing concerns over sugar.

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How GSK plans to shake up healthcare marketing As GSK expands its consumer health brand portfolio, marketing director for Northern Europe Rachel Deans is determined to place the pharmaceuticals giant at the forefront of digital innovation. GlaxoSmithKline (GSK) is to partner with Singapore's lead government agency for research to develop new formulations of existing medicines specifically for emerging markets. The UK-based pharma company will work with the Agency for Science, Technology and Research.