DeFranzo September 16, Many mistakenly think the two terms can be used interchangeably. So what is the difference between Qualitative Research and Quantitative Research? Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem.
Qualitative data collection methods vary using unstructured or semi-structured techniques. The sample size is typically small, and respondents are selected to fulfil a given quota. Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics.
It is used to quantify attitudes, opinions, behaviors, and other defined variables — and generalize results from a larger sample population. Quantitative Research uses measurable data to formulate facts and uncover patterns in research.
Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys — online surveys, paper surveys , mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.
Snap has many robust features that will help your organization effectively gather and analyze quantitative data. While defining quantitative and qualitative research based on their uses and purposes may be considered a practical approach for researcher, the difference actually lies on their roots: This highlights that the words qualitative and quantitative describe the contrasting attributes of an object or even a person.
This difference can be summed up in the following manner. What is the Difference Between Quantitative and Qualitative? Definitions of Quantitative and Qualitative: Qualitative has a lot to do with the quality or the attribute of an object or a person. Quality is a property or an attribute that a person or an object possesses. So it can be used to describe the object or the person as the case may be. Qualitative terms are used in forms of appreciation such as poetry, literature, and music.
Words that are used in the description of anything quantitative are hot, cold, long, short, fast, slow, large, small, many, few, heavy, light, near, far and the like. Words that are used in the description of anything qualitative are good, useless, ugly, beautiful, hard, soft, boring, fascinating, interesting, filthy, neat, dark, pale, wonderful, colorful, evil, angelic and the like. Her research interests are mainly in the fields of Sociology, Applied linguistics, Sociolinguistics, and Linguistic anthropology.
She is currently employed as a lecturer. Qualitative Research is primarily subjective in approach as it seeks to understand human behavior and reasons that govern such behavior. Researchers have the tendency to become subjectively immersed in the subject matter in this type of research method. In Quantitative Research, researchers tend to remain objectively separated from the subject matter.
This is because Quantitative Research is objective in approach in the sense that it only seeks precise measurements and analysis of target concepts to answer his inquiry. Qualitative research , Quantitative research. Debates have been ongoing, tackling which method is better than the other.
The reason why this remains unresolved until now is that, each has its own strengths and weaknesses which actually vary depending upon the topic the researcher wants to discuss.
If your study aims to find out the answer to an inquiry through numerical evidence, then you should make use of the Quantitative Research. However, if in your study you wish to explain further why this particular event happened, or why this particular phenomenon is the case, then you should make use of Qualitative Research. Some studies make use of both Quantitative and Qualitative Research, letting the two complement each other. If your study aims to find out, for example, what the dominant human behavior is towards a particular object or event and at the same time aims to examine why this is the case, it is then ideal to make use of both methods.
Check out our quiz-page with tests about:. Quantitative and Qualitative Research. Retrieved Sep 14, from Explorable. The text in this article is licensed under the Creative Commons-License Attribution 4.
You can use it freely with some kind of link , and we're also okay with people reprinting in publications like books, blogs, newsletters, course-material, papers, wikipedia and presentations with clear attribution.
Want the full version to study at home, take to school or just scribble on? Whether you are an academic novice, or you simply want to brush up your skills, this book will take your academic writing skills to the next level.
What’s the difference between qualitative and quantitative research? Susan E. DeFranzo September 16, Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods.
The differences between qualitative and quantitative research are provided can be drawn clearly on the following grounds: Qualitative research is a method of inquiry that develops understanding on human and social sciences, to find the way people think and feel.
Qualitative Methods Quantitative Methods Methods include focus groups, in-depth interviews, and reviews of documents for types of themes. Quantitative research. Quantitative (‘quant’) research is used to quantify the problem by way of generating numerical data that can be transformed into useable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables, and generalize results from a larger sample population.
What’s the difference between qualitative and quantitative approaches? Adar Ben-Eliyahu, Ph.D. In the world of research, there are two general approaches to gathering and reporting information: qualitative and quantitative approaches. The qualitative approach to research is focused on understanding a phenomenon from a closer perspective. What is the difference between quantitative and qualitative research? In a nutshell, quantitative research generates numerical data or information that can be converted into numbers. Qualitative Research on the other hand generates non-numerical data.